Catalyst Strategies’ pioneering pricing and offer structure recommendations led to increased membership, as well as higher business profitability. General Manager, Yahoo! Personals

You have a laundry list of potential new features for your product, but you aren’t clear on which features are important to your target market. You have limited information on price sensitivity and aren’t sure what combination of features and price will maximize revenue, share, or profitability for the company.

Maximize Share and Profitability

Catalyst Strategies’ proprietary approach drives optimal market share, revenue, and profitability. We use simulation and modeling techniques to map out the most advantageous set of features and price for a given product or service. Through offer price and offer structuring we:

  • Determine the right price for each of the products in a product line
  • Define the features that are most likely to motivate customers to buy
  • Measure the impact of various features on product volume, revenue, and profitability
  • Determine the best combination of features and price to drive customers to trade up
  • Establish feature combinations for different market segments
  • Help you respond with confidence to competitive price or feature changes

The Right Offer Based on Market Needs

Catalyst Strategies approach is unique and proven. We combine research and financial modeling to yield the best opportunity for your company’s success.

Call us to deliver substantial increases in market share, revenue, and profitability.