Everybody needs inspiration on how to take their business to the next level … and that’s exactly what Catalyst does. Robert Hitomi, Director, E-Commerce, Electronic Arts

Your company talks about innovation, but results are mixed. It’s not that there aren’t good ideas floating around. It’s that ideas don’t consistently convert into market successes. Ideas seem to have become more incremental than breakthrough. The bottom line: new product efforts aren’t paying off.

Harness New Product or Service Growth Opportunities

Catalyst Strategies breaks through the clutter to help find the next source of new product or service revenue. For many clients, we identify new product opportunities that are synergistic with their portfolio but fall outside traditional business units. Other clients look to us to refine existing product/service offerings. Our product innovation approach includes:

  • Assessment of business goals
  • Crystallization of the company’s product innovation and development process
  • Review of company core competencies, competitive landscape, and market dynamics
  • Identification and screening of potential product or service options
  • Definition of product requirements
  • Transformation of ideas into meaningful streams of revenue

Deliver Innovation ROI

Our success in product innovation is based on two critical principles:

  • Successful concept development is based on deep insight into customer needs and needs gaps
  • The use of a predetermined set of gate criteria drives all go/no go decisions

Call us if you need to build more certainty around turning promising ideas into marketplace winners.