Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value. Phillip Kotler

You have an aggressive new product launch timetable. Development is on track and it’s time to map out the market launch. You have doubts that company’s conventional approach will work. You need to rethink target market, competitive set, sales approach, channel structure, and more.


Turn Your Idea into a Market Winner

When clients work with Catalyst Strategies to build a go-to-market strategy for a new product or service, they benefit from our years of experience with successful launches. Board members and executives rely on us to increase their likelihood of success in nascent or untested markets. We work with clients to align their teams around a focused set of objectives and opportunities. Our go-to-market strategy will help you:

  • Map out the customer decision cycle
  • Define likely business and sales model(s)
  • Narrow in on short term priorities
  • Profile the high potential markets, segments, and customers
  • Define a compelling value proposition
  • Define communications strategies (messages, vehicles, and training)
  • Develop detailed revenue acceleration programs
  • Identify critical marketing and selling tools
  • Implement metrics and mechanisms to track progress

Get to Market Now

We understand that many of our clients do not have the time or resources for long planning cycles. Our approach is ideal for both early stage and Fortune 1000 companies to drive rapid results within their organizations.

Call us to increase the efficiencies marketing and sales investments and increase probability of early market success.