Companies can boost profits by 75-100% by retaining as few as 5% of their current customers. Harvard Business Review
You’ve got an aggressive set of goals. Your marketing organization and plans have been successful over recent years, but it’s time for some adjustments to drive growth to the next level. You need higher productivity per dollar, more accountability, and greater alignment with the rest of the organization.
Prepare for Your Next Growth Stage
Catalyst Strategies works with clients to improve the productivity of each marketing dollar. Our plans focus on building awareness, accelerating new customer acquisition, driving higher retention rates, and increasing installed base revenue or lifetime customer value. Our projects consider:
- Historic marketing performance
- Market segmentation
- External market drivers and trends
- Uniqueness of the customer decision cycle
- Competitive position and activities
Integrated Marketing Plans
We have years of experience preparing marketing plans that will deliver on aggressive revenue goals. We ensure that both internal players and external marketing agencies buy in on the plans. As a result, our plans drive well orchestrated marketing tactics, leveraging PR, social media and online marketing, direct response, mass advertising, events, and more. Plan elements include:
- Marketing vision/mission
- Marketing goals
- Core strategies
- Priority initiatives and tactics for:
- Positioning, messaging, and branding
- Customer awareness, acquisition, and retention programs
- Installed base customer management / customer lifetime value
- Tracking market dynamics (competitive and customer)
- Metrics, including volume and revenue targets (based on models of target market, appropriate marketing investment levels, marketing mix, success metrics and KPIs)
- Budget, including internal and external resource needs (e.g., media planning, creative, PR, and web development) and assumptions
- Team structure, skills, and roles
- Annual roadmap, including timeline, milestones, and dependencies
One of the most valuable by-products of our marketing planning projects is that client teams learn a disciplined and efficient way to repeat the process in the future.
Practical Plans to Achieve Your Goals
Catalyst Strategies will help you build a marketing plan that will accelerate growth of your company or product revenue. We will also ensure that the marketing, sales, product and service teams are aligned to deliver on the vision of the marketing plan.
Call us to help you build new, innovative marketing plans that deliver peak performance.