Whether your objective is to build competitive edge in an existing market or establish a solid foothold in a new market, rely on us to come up with innovative ideas and drive tangible market results.
Call us when you need to:
- Solidify your growth strategy
- Develop innovative new products or services
- Create meaningful differentiation vs. competitors
- Improve the ROI of marketing programs
- Accelerate sales productivity and goal attainment
The following are some examples of our work:
Cat • a • lyst
– noun \kat-uh-list\
– an agent that provokes or speeds significant change or action
Solidify Growth Strategy
Some examples of our client work in solidifying growth strategies include:
- Wrote a comprehensive business plan for a technology services company, including market opportunity sizing and articulation of a clear business strategy.
Result: $20 million in Series B funding.
- Facilitated strategy sessions with the executive team of a division of a leading internet retailer to clearly articulate their 12 to 18 month business imperatives.
Result: Client achieved critical milestones and goals.
- Defined and rigorously vetted new winning product concepts in a nascent market for a leading health care company.
Result: New market entry and two major acquisitions in the space.
- Designed strategic plan and road map for defining an improved and differentiated customer experience across channels.
Result: Executive support and significant funding for initiative.
Call us if you need help solidifying your growth strategy.
Differentiate Your Product & Service Offering
Some examples of our client work in differentiating products and services include:
- Defined the most effective way to differentiate a client’s services in a crowded marketplace.
Result: 6 percent share gain within a year.
- Restructured and priced a new software service offering.
Result: 30 percent increase in profitable revenues within six months.
- Worked closely with an internal client team of a technology company to define, screen, and test new product and service opportunities.
Result: Aggressive brand expansion.
- Developed multi-year vision and 12-month tactical customer experience improvement plan, tackling people, process and technology enhancements to drive higher net promoter scores.
Result: Implementation funded and in process.
Call us if you need to differentiate your product and service offering.
Accelerate Marketing & Sales
Some examples of our client work in accelerating marketing and sales include:
- Developed new installed base marketing strategy for major enterprise technology business.
Result: Building and launching a repeatable, worldwide model.
- Developed a go-to-market plan for a consumer technology business, including marketing plan, positioning, channel strategy, and sales strategy.
Result: successful launch of new product in a developing market.
- Restructured and re-launched a product marketing organization for a mid-stage enterprise technology company.
Result: 36 percent improvement in lead generation activities and higher retention due to improved product usage.
Call us if you need to accelerate your marketing and sales.