The team is focused, experienced, and offers solid advice. They are a ‘no fluff’ group. They get work done and are entirely focused on driving customer-centric solutions.
Vice President, AAA

Catalyst Strategies consultants are experienced and specialize in accelerating revenue growth in the technology and services sectors. On average, our consultants have more than 20 years of operating, management and consulting experience. Each client team includes seasoned “A-players” with executive experience with world-class corporations and consulting firms.

The Catalyst Strategies team is known for quickly delivering practical recommendations and working collaboratively with clients to drive decisive action that leads to tangible market results.

Trish Hayward

Founder and Managing Partner

Trish Hayward has 25 years of experience accelerating top line revenue for leading brands in the technology and services industries. In 1998, she founded Catalyst Strategies to help technology and services companies achieve aggressive growth goals. Trish pioneered an approach to growth strategy that unifies analytical discipline, practical ideas, agility, and collaboration. The firm is known for driving executive teams to decisive actions that lead to market results.

Mary Culley

Partner

Mary Culley is a senior executive with more than 20 years of experience of exceeding revenue and profitability goals for high growth enterprise software and services companies. She delivers strategic planning, go-to-market acceleration services, and organizational development for sales, channel, field marketing, and business development functions.

Sophie Vlessing

Principal

Sophie is a strategic innovator with extensive experience in unlocking opportunities to address unmet customer and stakeholder needs, enhancing the customer experience, and building brand differentiation to drive profitable growth. As a Principal at Catalyst Strategies, she specializes in innovation, strategic growth planning, digital marketing and social engagement, customer experience, and customer insights and brand building.

Sarah Hammann

Principal

Sarah Hammann has built and launched profitable businesses for 20 years in Global 100 and early-stage companies—from financial services to consumer technology to health care. Sarah’s expertise is in excavating consumer insights that unleash growth opportunities and build brands.

Michael Whitcomb

Consultant

Michael has more than 20 years of experience in line marketing management and with marketing services companies, covering both the consumer and B2B sectors. With expertise in marketing strategy and integrated marketing planning, he is known for design and implementation of innovative and successful growth initiatives for Fortune 500 and early stage companies.

Sandra Miley

Consultant

Sandra Miley has over 25 years of consulting and operational experience in brand and marketing strategy. Sandra specializes in accelerating revenue growth by architecting aligned brands and catalyzing business transformation for technology start-ups to Fortune 500 companies, with an emphasis around B2B.

Kim Huelsman

Consultant

Kim Huelsman, with nearly 20 years of experience across various industries, specializes in growing revenue and profit by developing and executing strategic programs across sales effectiveness, enablement, and operations. She has proven results in delivering successful sales analysis and plans, growth strategies, account development programs, CRM utilization and design methodologies, competitive and win/loss analysis, sales origination initiatives, capability development programs, organization designs, forecasting processes, business development management, pipeline management, and reporting and analytics best practices.

Theresa McDermit

Consultant

For over 20 years, Theresa McDermit has helped companies sharpen their unique point of differentiation, better engage their employees, and drive sustainable growth. Having worked with both consumer and B2B companies, she brings a global perspective and a wealth of experience in brand strategy, messaging and positioning, integrated campaign design and execution, lead generation, and culture change initiatives.

Tony Baker

Consultant

Tony Baker is a skilled and effective senior marketing executive with more than 20 years of experience in strategy and leadership in the technology sector. Specializing in digital strategy and implementation, he brings significant line marketing management and consulting experience in start-up through public companies, both consumer and B2B. He has proven expertise in product marketing, lead generation and management, direct marketing, customer acquisition, social media, as well as marketing planning, budgeting, and team management.

Jillian Heisman

Consultant

Jillian Heisman has over 18 years of experience providing strategic direction to early stage and Fortune 500 companies. Jillian‘s background includes cross functional expertise in strategic/business planning, finance and operations. She has direct experience with all phases of business evolution for new ventures from idea generation through fundraising, market launch and execution of business strategies.

Bill Crisick

Analyst

Bill has over 15 years of experience developing complex financial and data analysis models for organizations spanning the gamut from small startups to major players in the financial services industry. The models Bill creates are technically sound, dynamic, parameter-driven and robust, and always focused on clarity and ease of use. Bill’s modeling skills masterfully integrate his engineering and business school background.

Ashley Hallsted

Project Manager

Ashley has 10 years of strategic consulting experience, specializing in project management. Responsible for the timely execution and on-budget delivery of cross-functional projects, Ashley helps drive business growth for both Fortune 500 and early-stage companies across multiple industries. She has worked with clients such as Wells Fargo, SAP, Silicon Valley Bank, Cisco Systems, IHS, Delta Dental, Deutsche Telekom HBS, Sony PlayStation, and ServiceSource.

Alexandra Wong

Project Manager

Alex has 20 years of marketing experience specializing in strategy, development of digital and traditional assets, event strategy and management, and project management. Alex’s strong project plan development and keen eye for detail allow her to effectively manage cross-functional teams leading to on-time and successful project delivery. She has worked with clients such as Cisco Systems and Silicon Valley Bank.

Alliance Partners

Business growth is our core competency. We work with alliance partners who offer complementary services such primary market research, branding and naming, content and editorial services, and employee engagement and performance.

Contact us to learn more about how we can make growth happen for your organization.

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