Acquiring a new customer costs about 5 to 7 times as much as maintaining a profitable relationship with an existing customer.
Wall Street Journal
The company isn’t hitting revenue targets. It’s your job to turn it around. You are low on original ideas. You don’t have the right resources to assess the situation, define the root cause of the problem, and to build a plan to deliver both ROI and a stronger brand.
Get to the Bottom of Your Top Line Problem
The first step in knowing what to do to accelerate your top line is to pinpoint which programs are working and which ones need to be improved. Catalyst Strategies offers a comprehensive, systematic and unbiased analysis of your marketing and sales strategies, programs, and processes and identifies where to focus efforts to accelerate growth.
Customer Loyalty
In our marketing audits, we review:
- The full customer decision cycle
- Effectiveness of your acquisition, cross-sell and up-sell, and retention programs
- Goals, structure, culture, operations, and processes
- For sales audits, we delve into:
- Sales process and productivity
- Pipeline and forecast predictability
- Win/loss analysis
- Compensation
- Sales force and channel structure
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Marketing & Sales Audit Components
Catalyst Strategies marketing and sales audits are customized to respond to the individual business challenges faced by each client. The audits may include analysis and diagnosis on:
- Customer purchasing cycle
- Areas of resistance and obstacles
- Opinions of multiple stakeholders (influencers, recommenders, and approvers)
- Marketing and/or sales strategy
- Role in the organization and engagement model (mission)
- Goals
- Target definition, insights, and respective positioning
- Initiatives
- Organization requirements (skills, resources, etc.)
- Internal team
- Management
- Individual contributors
- External partners
- Mechanisms and metrics for tracking effectiveness
- Budget
- Marketing ROI
- Marketing programs (acquisition, retention, cross-sell, and up-sell)
- Marketing mix
- Recall, appeal, and persuasiveness of messaging and offers
- Marketing tools, value, and usage
- Brand equity
- Pricing and promotional offers
- Sales and channel effectiveness
- Sales process and productivity
- Deal win/loss
- Compensation
- Channel satisfaction
- Team organization and deployment
- Governance
- Capabilities
- Positioning/messaging
- Targeting/segmentation
- Analytics
- Competitive intelligence
- Voice of the customer
- Gaining buy-in within the organization
- Field readiness
- Organization skills and alignment
Leverage for the Long-Term
Our clients and their teams feel confident that audits are focused on improvement and driving success vs. assigning blame. While some clients focus on a single project, we work closely with marketing and sales organizations to implement a repeatable, self-audit program.
Contact Catalyst Strategies to improve your marketing and sales ROI.
