By TRISH HAYWARD Recently, we ran across a great Forbes piece by Jennie Grimes of NetApp on brand. We totally agree with her point of view with one caveat. The article assumes that companies are clear on the positioning they want to communicate. Grimes’ article recommends that we use data to determine if our brand […]

By MARY CULLEY Summer’s a wrap. September brings shorter days, crisp air, and an important reminder that it’s time to fire up the annual planning engines! Getting a jump on 2015 planning isn’t easy. There are current-year projects and customer initiatives to complete before end of year and revenue targets to hit. Your calendar is […]

Sparks explores the challenges of defining and maintaining a competitive advantage with three talented business leaders:   Judson B. Althoff, Senior Vice President, Oracle Worldwide Alliances & Channels Jamie Moldafsky, EVP, Sales, Marketing, Strategy & Customer Management, Wells Fargo Home Equity Group Brendan F. Reidy, President & Chief Executive Officer, Clarus Systems   Highlights    […]

Brendan Reidy Brendan Reidy is a seasoned software and telecommunications executive. Prior to joining Clarus, he was a Venture Partner and Entrepreneur in Residence for  private equity firm Trident Capital. Mr. Reidy held senior executive positions at Qwest Communications International/US WEST, Litton Integrated Automation, and Software Alliance Corporation. He serves on the boards of eGistics, […]

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