“STRATEGY ON DEMAND” Elements of Strategic Planning By TRISH HAYWARD and SANDRA SMITH In a few short weeks, 2015 budget and headcount numbers need to be finalized.  At this stage, you’re either flying blind, scrambling the jets, or expecting a smooth arrival with the runway clear in your sights. Regardless of your level of preparedness, […]

By TRISH HAYWARD Recently, we ran across a great Forbes piece by Jennie Grimes of NetApp on brand. We totally agree with her point of view with one caveat. The article assumes that companies are clear on the positioning they want to communicate. Grimes’ article recommends that we use data to determine if our brand […]

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