About This Series

Innovation is always a hot topic. Business leaders are curious about the best ways to generate out-of-the-box ideas.  They worry about keeping great ideas alive long enough to reach commercial success.  And, they wonder if their company has what it takes to drive growth through innovation.

In this series of blog posts, we explore the topic of innovation and address these issues. We tap the expertise of Bruce MacGregor from award-winning global design and innovation firm, IDEO.  And, we share views from our experiences working closely with clients in pursuit of  innovation-driven growth.

Highlights and links to the posts in this series are below.


Post: What Is Innovation?

“Successful innovation is a 50/50 split between concept and delivery.”


Post: The Ability to Innovate: Nature or Nurture?

“Innovation … challenges organizations by introducing new elements that don’t fit into [their normal operating] model.”

“The type of innovation an organization pursues impacts its ability to absorb and leverage … [it].”


Post: An Innovation Success Story

“Western Digital … made products simpler and more beautiful, … growing revenues from $200 million to $1.2 billion in a four year period.”

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